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I got into this whole thing kind of sideways. A brand reached out asking if I could deliver twenty UGC-style

I was about halfway through grading a stack of ninth-grade essays when I genuinely considered quitting teaching. Not dramatically —

I almost hired the wrong person because I trusted a spreadsheet. That sounds dramatic, but it’s true. I was running

I was halfway through a product demo for a client in São Paulo when I realized the Portuguese voiceover I’d